Good reads on genuine ethical consumption (hint: wear clothes forever and almost never consume)

• "Please stop clearing out your wardrobe in the name of sustainability" by Francesca Willow.

• "An open letter to the ethical fashion movement" by Eco Warrior Princess, which states that consuming ethically is not the answer to a more structural economical and political problem.

As individuals, what we rather should be doing, apart from working as a political activist, is to re-train our consumer brains to cherish the old and be content with what we have. This article inspires this:

• "The joy of old clothes" by Putthison.com (Pictured above: Ralph Lauren in his 40+ years old flannel from Kmart).